Adapting to your target audience and personalizing the services you offer is the key to staying competitive, and nobody knows it better than the banking giant Bradesco.
Last year, Bradesco launched its very first digital bank Next (next.me) with a full set of incredibly useful features, which put the existing Brazilian fintech startups to a challenge. With Next, Bradesco is set to broaden its digital offering, in accordance to the modern pulse of today’s consumers. And they have one particular audience in mind – the Millennials.
The Millennials are expected to have the most spending power by 2018, compared to any other generation. Some forecasts say it will reach $3.39 trillion, which is why an increasing number of companies are trying to adjust their marketing properly and come up with specific products and services to woo the famous Gen Y.
Bradesco was also creative when launching Next. They’ve decided to release an internet puzzle to spark interest and intrigue potential users. The game contained exactly 1105 puzzles, with different degrees of difficulties, combinations, and solutions, leading to various prizes. This promo campaign was a success and well-thought through. It fit the target group perfectly.
What sets apart Next from other digital banking solutions is the extreme simplicity and convenience of opening an account. Tailored to the needs of the specific group of consumers, Next is easily downloaded as an app, both for iOS and Android users, and the registration process is easy. Within the maximum of 72 hours, the Next Bank notifies the user whether or not the account has been approved.
In addition, it is the first digital bank that exists with the assistance of more than 800 physical agencies across Brazil.
And that’s just the tip of the iceberg. Wondering what makes Next so unique and attractive to the younger audience? Keep reading.
Rates Are Wallet-friendly
In addition to the convenience of opening the account solely through the app, Next offers rates that fit perfectly into your budget. One can choose between five packages and each has its own maintenance fee and specific services included. Plus, new customers can enjoy 5 months of services completely for free.
Fees go from R $9.95 to R $39.95 per month, but there is also the Essential Service Package of the Central Bank available, completely free of charge. However, this package is limited as it comes without a credit card and without the possibility of transferring money to other banks.
The package with the lowest monthly fee (R $9.95) guarantees unlimited services, the only thing that differentiates one package from another is the credit card annuity, as well as the chosen combination of the services that influence the final costs on a monthly level.
With this package, users are granted with:
- Unlimited transfers between Next Bank accounts and accounts to other banks
- Easy payment processing
- Unlimited withdrawals from ATMs (Banco24Horas or Bradesco)
However, in January this year, Next announced a no-fee version of a different kind that has additional benefits, such as the larger number of free transactions and transfers to other banks. It is expected to become available in the next few months.
Next’s rates are reasonable and really provide unique value for your money. In fact, the thing that gives Next competitive edge and users a lot to look forward to is their pampering offers, mimos, which offsets the fees.
Next Goes an Extra Mile to Pamper You
We already discussed just how important it is to focus on the needs of your target group and offer a strong me selling point, so that they truly connect with your brand. This way, you are granted an opportunity to build meaningful relationships with your customers and make them loyal.
Next has managed to do this in a remarkable way. By analyzing its target group and identifying their habits, as well as problems they encounter – they offered something original and attractive. Exclusive discounts and special deals for its users.
Here are some of the examples of offers users can take advantage of:
- Uber discounts in the value of $20 each month
- Exclusive coupons and discounts (e.g. 15% off the books in the online store Livraria Cultura, 20% off on in-app purchases with Natura, etc.)
- 50% off the entire Cinemark ticket
Next also prepared special offers for those visiting Lollapalooza in 2018, which takes place at Autódromo de Interlagos in São Paulo, from March 23rd to March 25th. Knowing a lot of Millennials will not miss the opportunity to have some festival fun and enjoy the music of renowned global bands and artists, Next offered:
- 5% off the Airbnb accommodation
- 15% discount + early check in and late check out in selected hotels
- Other coupons that can be used to make the festival experience easier on the budget
It’s clear to anyone that benefits exceed the fees. If you enjoy these pamperings, you definitely profit in the end.
Easily Manage Your Finances With Flow
Another benefit of the Next digital bank is the fact that it’s a one-stop solution for users. If you’re having problems managing your finances and you’re always trying to make ends meet, Next has just the thing: Flow, your personal financial manager.
Flow is integrated into your digital checking account and easily accessed through the app. It allows you to commit to a certain budget and track your spendings more effectively. There are numerous categories from Home, Shopping, and Taxes to Goals, Transport and Travels – so you can pinpoint exactly where you’re spending most of your money or what’s eating up your budget.
Sorting expenses by categories are useful for more responsible money management.
In addition, users can also set goals (objetivos) and create an investment fund. For example, if you want to save up for that trip to Bali, you can easily do so by letting Next extract a certain sum of money each month. You put the total amount of money in the app and let it do the rest. This way, you can control unpredictable expenses and focus on making things happen.
Enjoy an Integrated Savings Account
Next is the first digital bank with account opening by mobile, that has an integrated savings account, so you can enjoy both your current account and your savings.
Your savings account is your conservative investment and helps you organize your finances and establish an emergency fund, so you have more control of your money. There is also a low-risk Fixed Income Investment Fund for those who are looking to save up significant amounts of money.
This makes it significantly easier to commit towards saving up money, be it for future housing, taking care of past debts, or a car you need.
Next offers a multiple card that’s both a debit and credit. With only one plastic, it’s far simpler to handle payments by switching between different payment methods. In addition, the app notifies you about any purchases so you can keep track of your spending.
Without any doubt, Next has numerous benefits for its users and is proof that personalization goes a long way. With such a catchy, yet simple domain name, Next has conveyed its essence as financial service that’s associated with the future; something improved and better.
Domain.me is proud to stand behind their online presence, even more, because Next.me depicts something that’s convenient and close to users, just like the app and instant access to finances is.