is Redefining Luxury Tourism is Redefining Luxury Tourism

From mesmerizing hotels, resorts, and breathtaking beaches to the equally stunning landmarks, unique experiences, lively nightlife, and cultural sites – the Middle East truly does have a lot to offer.

Over the past decade, this region has evolved into a true hub for tourism and leisure, and there are numerous trends around the globe that deeply affected its travel industry – even disrupted it.

According to the PwC’s report, we are currently witnessing a transformation in the travel industry that came as a direct consequence of demographic and social change, a shift of economic power on the global level (advanced economies have handed their torch to the emerging ones), high velocity of urban development, technological innovations, as well as the issue of climate change and rational resource usage.

One of the biggest challenges for the hotel industry came with younger generations (Millennials and Gen Z): the trend of sharing economy.

The profile of an average tourist has also gone through some natural changes, distancing itself away from the traditional traveler, typically a middle-aged business and leisure tourist coming from the developed countries, such as the USA. Tourist profile has now become more diversified, especially in means of hospitality and activity preferences, and of course – spending habits.

One of the biggest challenges that came with younger generations (Millennials and Gen Z) is definitely the trend of sharing economy. With AirBnb and other accommodation alternatives, hotel owners need to come up with new solutions to satisfy today’s polarized demands from all kinds of travelers.

It’s imperative for hotels to be proactive and innovative when it comes to branding, and nurture a customer-centric mindset. This is especially true for the ever-popular form of luxury tourism. The Middle East has become recognized for its young urban landscapes and ambitious investment projects that are looking to utilize natural beauties and monetize them through deluxe travel experiences. Today, we invite you to take a trip with us to Sharjah (United Arab Emirates), as we introduce the prestige Red Castle hotel,

Amazing Hotel Location Simplifies Your Traveling Experience

Four-star Red Castle hotel is located just across the beach, so if you’re dreaming of a room with a beautiful view on the Arabian sea – it is completely doable. The location has another advantage: it is positioned just 20 minutes away from the Sharjah and Dubai international airport, which prevents any transportation difficulties. In addition, it is walking distance from popular souks, parks, entertainment centers, and historical and cultural sites.

For example, it takes just a 5-minute drive to visit 1971 Design Space, a multi-functional design space focused mainly on contemporary design in its broadest forms, as well as the informal meeting place for interesting local events. Or, if you’re interested in knowing more about Islam, there’s hardly a better place to explore than within the grandiose Sharjah Museum of Islamic Civilization, that’s only about 15-minutes away.

Let’s not forget the Sharjah Heritage Museum, Sharjah Art Museum, or the breathtaking Al Noor Mosque, the only mosque in Sharjah open to non-Muslims. That is just a scoop of what you can see and visit that’s nearby the Red Castle hotel.

Luxurious Ambient and Various Accommodation Options

Red Castle hotel has a remarkable ambient, from the facade all the way to the interior. Elegant decorations and splendor design create a deluxe, royalty feeling for every guest that’s enjoying their stay here. From the lobby, the Desert Rose Restaurant and Coffee Shop, and the swimming pool to the modern rooms themselves – you will notice incredible attention to details, all for the sake of the most pleasant travel experience.

There is also a number of accommodation options you can choose from:

  • Standard rooms
  • Executive suite rooms
  • Junior suite
  • Mesan royal suite

Standard rooms are perfect for those who love the feeling of coziness, while executive suite rooms make a great choice for guests who want to pamper themselves with an upgraded luxurious experience. Some executive suites come with a Jacuzzi and they also have a separate living room and additional amenities, such as a guaranteed sea view. Junior suite is even more spacious, which is perfect for families or group of travelers who want to feel comfortable, while one-of-a-kind royal suite is the largest in the entire hotel.

Red Castle Hotel Offers Supreme Service and Dining

All Red Castle hotel guests have access to a beautiful rooftop swimming pool with Jacuzzi, as well as the sunbeds surrounding it, so they can enjoy sunbathing in privacy. This setting is perfect for unwinding. Within the hotel, there is also a Spa & Fitness center, where you can try out various beauty treatments or enjoy a soothing massage. Ladies Salon and Gents Salon can help you relax as you make the most of your me-time.

It’s good to know the Red Castle also offers 24/7 room service, along with free WiFi, available business center, free underground parking, kids playing area, and much more. This customer-oriented approach and the extra mile they are willing to go for the sake of their guests’ convenience, ensured them a great position among their competition.

As for the dining, don’t worry if you have unusual midnight munchies. The restaurant is also open 24/7, serving mandi-Arabic food, but also various types of national and international courses. Just feel like having a snack or a sandwich? The Red Castle hotel crew has got you covered. Buffet and ala carte service are available all throughout the day.

In case you haven’t thoroughly planned the trip, you can take advantage of the hotel’s Travel and Excursion desk and leave them with crafting the best trips that are guaranteed to hold a special place in your heart.

Sharjah’s Hotel Competition Fires Up, Digitization Gives Competitive Advantage

According to the Sharjah Investment and Development Authority (Shurooq), Sharjah hotel revenues are expected to reach $227 million by the end of 2019. Tourism has become a main investment for the city, and the whole region as well. Steady growth has been noted, innovation does not fall back, which is why we will see further expansion and development, especially in means of luxury accommodation and accompanying travel experiences.

Sharjah seems to have identified its unique selling point, which is why it is also investing in the infrastructure development. In 2017, his Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, approved the development of the beach front over 3 km long.

Within such landscape, it is crucial for those participating in the Middle East hotel industry to keep up with the digitization trends. Consumers have become accustomed to the easiness of planning their trips with the support of technology. This gives them more control over their traveling experience, and hotel managers have to enable instant gratification for the travelers. Harsher competition means tourists have extensive options and are in a position of more power, given the fact they can easily choose some other hotel option if they turn out to be dissatisfied with their current accommodation.

According to the Sharjah Investment and Development Authority (Shurooq), Sharjah hotel revenues are expected to reach $227 million by the end of 2019.

This is why hotels need to keep up by offering instant booking and electronic payment options, or fast communication service. Take Red Castle hotel for example: once you enter their website, you can instantly fill in the room availability form and get the info you need. This shortens the path for consumers and leads to higher satisfaction.

Without any doubt, today’s travelers rely on the internet for researching the traveling offers all across the globe, which is why travel agencies and hotels have to have a solid, functional business website, rich with photographs. This enables travelers to see what they can expect from the hotel and pushes them from the consideration phase into the decision phase

The Red Castle hotel is obviously run by the professionals and we at are proud to support their online presence. If you’re interested in discovering the Middle East and the city of Sharjah, we highly recommend you to check this amazing hotel for the deluxe experience like nowhere else.



Goran Bogunovic

Now, you're probably wondering how I got here! Running a marketing agency, educating people about branding, and helping you to develop your own presence online. To understand, you’ll need to follow me @Domain.Me

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